The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

Mark Donnigan: It's going excellent, Ben. I am so delighted to be right here on your show.Ben: Absolutely. We enjoy to have you on the show. Particularly provided the relevance as well as the urgency of the subject we're mosting likely to be tackling throughout this discussion also, which is one that I think is really under-discussed. One that migh… Read More